International Beverage Group (IBG) acknowledges its corporate social responsibility and has developed a range of products around cause related issues. Outback Heroes is specifically designed to fully embrace the right to education and clean water for all, with a percentage of proceeds from the sale of the drinks going to Jacob’s Well, who are providing life changing education and clean drinking water for children from tribal villages and the slums.
Jacob’s Well logo and images © Jacob’s Well. Used with permission. |